Are you looking for a way to increase the online visibility of your business? If yes, you must consider local citation building. Citation Building is the foundation to a great local search marketing strategy.
Local citation, also known as business listing or online directory listing, is an online reference to your business’s name, address and phone number (NAP) which helps local businesses to be discovered on the internet. It is the ‘Yellow Pages’ for the web. Citations are a key factor in improving your local search results.
Here are some advantages of local citations building for businesses.
The major importance of local citations is that it helps your business to build prominence, which refers to how well your business is known online. Prominence is one of the top factors used to determine the online popularity of your business. It has a bigger impact on your business and helps rank in local search engine results. The better your search engine rankings, the more chances you have of being discovered online by new people.
Brand awareness is an important aspect in businesses as it differentiates your brand from your competitors and drives consumers’ decisions. If you want to create brand awareness, you have to build local citations. It spreads the vital information about your business or about the products you are dealing with and help in advertising.
Google uses local citations for verifying the authenticity of the website holder. So whenever a website gets an authoritative mention, it builds a trust towards your website. Many citation sites work as review sites too where consumers/clients share their experiences, service quality and reviews. Since it is hard to gain trust online, this added feature can be of huge benefit which helps in building trust for your brand and services.
Citation Building has a direct influence on organic search engine rankings as online directories play a huge role in it. It is also said that majority of the clicks on the first page of search engine results go to online directories and business listing sites. It is because; search engines trust business listing sites and online directories to provide accurate information.
It is said that search engine users are more likely to click on organic results rather than paid ads which appear on the top of the page.
Local citation can have a significant result on your company’s revenue as studies show that 70% of the population prefers online searches when they need a local service. Also 54% of Americans have substituted local search for phone books and 50% of consumers who did local search visited the store within 24 hours. These statistics prove that local citation can boost your company’s revenue if done in a proper manner.
If you need help for local citation building, contact our experts for a free quote now.