Citation building is a local SEO foundation tactic that enhances your online presence and visibility in SERPs.
Local citation building isn’t limited to directories and websites; it even extends to social media sites. Consistent building of citations will strengthen your business’s appearance in local results, and it will become easier for potential customers to find you on the web. Today, SEO experts from Citations Check will elaborate on the importance of local citations and SEO.
Citations play an important role in Google’s local search algorithm as it measures the credibility of your business. When the algorithm sees better consistency across high-quality directories, there is a greater chance it will give more preference to your site.
When Google considers your business credible and relevant, you will rank better in related local search results.
Indeed, research has shown that companies with regular citations can have up to 30% visibility on Google. For local businesses, citation building is one affordable technique for increasing brand visibility and attracting foot traffic.
Want to gain more visibility in local search? Contact Citations Check. Get started with your citation-building strategy now!
Related: How Does Local Citations SEO Help Doctors?
In local SEO, there are two main types of citations, each with a different set of benefits:
Structured Citations: Your business information appears structured in a specific format. Some examples may include the directories of Google My Business, Yelp, or Yellow Pages. Structured citations directly support SEO. They allow search engines to verify whether your business data relates to your location and industry.
Unstructured Citations: These are mentions of your business’s NAP in less formal environments, such as blog posts, articles, press releases, and social media. While unstructured citations lack a proper structure like directories, they add diversity and authority to your online business presence.
The combination of structured and unstructured citations tells Google that your business is reliable and well-known across multiple sources.
Not sure where to start? Reach out to our SEO experts at Citations Check. Get your authoritative citation-building started today!
Related: Local Citations vs Backlinks
E-A-T is at the core of successful citation building. By applying E-A-T, your local SEO citations become more powerful. It increases the trustworthiness of your online reputation. Consequently, your search engine trust will also go up dramatically.
When you have an identical NAP for all of your citations, Moz says there’s an average increase of 20% in local search visibility.
Have your citations optimized to establish credibility and authority in your market—schedule a free consultation today with Citations Check!
Related: Local Citations For Small Business
The following statistics reveal just how impactful it is to have citations built for local SEO:
Building strategic citations amplifies your business’s visibility. Further, it enhances your brand reputation, giving you a better foothold and local customer acquisition.
Don’t miss out on local leads! Start building your citation strategy today with Citations Check.
Related: NAP SEO for New Business
