Here I have it explained for anyone who does not know what domain authority (DA) is. Domain Authority is Moz’s ranking score that tells us how well a website should rank in Google in a 1 to 100 scale. DA score helps you understand how well your site is optimized for search engines. The higher the DA, your domain has better chances of ranking higher than your low-DA competitors. But, remember domain authority is just one metric SEOs use for ranking a domain, and it is the relevance of the website that plays a more significant role.
If you’re considering the most important metrics used by the search engines for ranking websites, domain authority has a place there. Search engine spiders consider DA as a key aspect for reviewing a website when they crawl and index it. So, having a high DA score improves your overall domain value in search engines.
If you wonder how exactly Moz determines your DA score, here I explain. There are over 40 different factors considered of which the below are the most important.
Search Engine Friendliness – The proper site structure, navigation and user-friendliness of a website are essential for your domain authority. Having a poor site structure results in navigation issues, thus making it difficult to crawl and index your website.
Social Signals – Social media content with maximized user interaction (with many likes, shares, and comments) is considered high quality by the search engines. Moz uses the same social signals for determining domain authority.
Website Page Load Speed – A website that loads quickly to match the user’s needs is considered a good sign. Page load speed and mobile-friendliness are also the factors that determine your domain authority score.
High-Quality Content – The quality of your website’s content is another factor that determines your domain authority. Creating content that answers your users’ questions will get the needed attention, thereby improving your SEO.
Backlinks – It’s not the number of backlinks that matter but the linking root domains. So make a plan to earn links from different high-authority websites for an improved ranking score (remember, it directly affects your DA score).
MozRank – It’s a metric used by Moz to analyze your website’s external links. The quality of the links pointing back to your website is considered. A 0-10 scale rating is used, and the average rating given is 3.
Make sure you optimize all the on-page SEO elements such as the page title tags, description and image tags and the page content.
Using the SEO best practices and making your content more accessible to search engines is more likely to increase your domain score and search engine rankings.
Acquire backlinks from high authority sites. It gives the search engines the impression that you’re also a reliable source of valuable information, thereby increasing your domain authority.
Create and regularly publish content that is relevant to your niche and your target audience. The more informative and research-worthy your content is, the larger the chances for authoritative sites to link to it.
Having a proper internal linking structure improves user experience and makes it easier for search engines to index your site.