Don’t you agree that the days of phone books are coming to an end? 9 out of 10 people search on the internet when they want a service or a product. That’s why majority of the local businesses are moving their local marketing efforts online.
Google My Business (GMB) is a tool that helps businesses and organizations to maintain an online presence. It allows users to find your local business, view your photos, write reviews and read your latest posts. This helps you to drive more customers to you and beat your competitors. Besides increasing your visibility in the market, it also has a major impact on local SEO.
Here are 4 tips which will help you to boost your Google My Business profile.
Fill out all your business information and provide every relevant detail such as name, complete address and phone number. Along with these details, add your business hours, business category and business description. Don’t forget that every added detail can earn you brownie points.
A complete profile sends out a positive message to Google as well as gains the trust of people who search for a particular service or product. Make sure that your GMB listing is verified as it plays a crucial role.
It is said that businesses with photos receive 42% more driving directions requests to their location from users on Google. Isn’t that amazing? It is because people often want to get a glimpse of the products and services provided.
For instance, if you own a jewelry store or a clothing store, upload good quality and attractive photos of your jewelry or outfits, your store entrance and employees. People often look out for photos especially if it’s a restaurant or a spa. So upload photos of interior, menu, spa room and lounge.
Positive reviews can have a direct impact on sales as they have influence on the purchase process. It is said that 50% of consumers will visit a local business website after reading a positive review. Also, more than half of the consumers will opt for a business only if it has four or more stars.
You can request consumers to leave a review as soon as they make a purchase in your store or through email. You can also provide them with discount codes for the next purchase if they leave a review. You should answer questions, reply to reviews and apologize or solve issues with those who leave negative reviews.
Google Posts is a feature within GMB which can be used to boost conversations showcase your brand’s personality. They allow you to share updates, promotions, offers, special announcements, upcoming events and blog posts.
Make sure that the content you post is relatable and simple to understand. Incorporate call-to-actions to make users to contact you or visit your website. These posts will be visible on your profile only for seven days and later will be archived.
These are a few simple yet useful tips which will help you in boosting your Google My Business profile. If you want to get professional assistance, get in touch with us now.