Have you heard of the term ‘SEO content’ a multiple times and wondered what it is? SEO refers to Search Engine Optimization which is the process of optimizing a website so that people can find it easily on search engines like Google. Content refers to the information that is available on the web.
SEO content plays a vital role in any SEO strategy. SEO and content goes hand in hand. As without content, it is impossible for your website to rank in search engine results. And without SEO, your content may be lost somewhere on the vast search results. That’s why a good relationship between SEO and content is essential.
Here are a few tips that will take your SEO content to next level.
Do your keyword research and find out profitable and relative keywords for your products or services. Write content that your target audience might find interesting and would want to know more.
Use the targeted keywords appropriately and avoid keywords stuffing. Targeting on multiple keywords will ensure that your content can consistently drive traffic through search.
Remember that you aren’t writing for Google algorithms. You are writing for people to read. Offer some sort of value to your readers and make it an interesting read. Nobody enjoys reading a piece that is boring and puts them to sleep.
Write about your unique services and key features of your products. Keep it simple so that more readers can understand and the content piece reaches more people.
Readability has a direct impact on the engagement metrics which is one of the important aspects of webpage rankings. It improves the ‘dwell time’ which is a relevance indicator measuring the time the user remains on a search result page after a click.
To improve readability,
We are all leading busy lives and nobody wants to sit around and wait for a website to load. Page speed is a critical factor in digital marketing. It has an impact on how long visitors stay on your site, your organic ranking and how many customers you receive.
A research shows that most users will leave pages within 10 to 20 seconds. A simple way to improve your SEO content in 2019 is to improve your page speed.
Another important element of improving SEO content is internal linking. Internal links are hyperlinks that target to another page on the same website. They pass authority from one page to another; help establish information hierarchy, helps in spreading link equity.
Internal links are easy, fast and free to create. They increase page authority (PA) of certain pages and appear in website navigation as well as in the content.
SEO content is essential and is a huge part of SEO. Write awesome content, focus on the right keywords, improve your page speed. It is a lot of work and if you need professional assistance, contact us to get your free quote now!