Local citations are mentions of your business name, address, and phone number (also known as NAP) on other websites, directories, and online platforms. They serve as a way for search engines to verify the accuracy and consistency of your business information. The more high-quality local citations building you have, the more credibility your business has in the eyes of search engines and the higher you are likely to rank in local search results.
Inaccurate or inconsistent local citations can be confusing for customers and can also negatively impact your search engine rankings. That’s why it’s important to locate and fix any incorrect local citations for your business. You can do this yourself or seek the help of a local citations building service, like Citations Check.
The first step in fixing incorrect local citations is to find out where your business is being mentioned online. There are a few ways to do this:
Use a tool like Moz Local or Yext to scan for local citations of your business. These tools will provide you with a list of websites and directories where your business is listed, as well as the information that is being displayed.
Conduct a search for your business name and location on Google. This will help you see where your business is being mentioned in search results.
Check your business website for links to other websites and directories. These links may be citations of your business.
Once you have a list of your business’ local citations, it’s time to check for any inconsistencies or inaccuracies. Compare the information on each citation to the information on your website and Google My Business profile. Look for any discrepancies in the business name, address, phone number, or other details.
Some local citations are considered to be more important or “primary” than others. These primary data sources are typically more authoritative and carry more weight with search engines. Examples of primary data sources include Google My Business, Bing Places, and Yelp.
If you find any inconsistencies on primary data sources, it’s important to fix them as soon as possible. These sources are more likely to impact your search engine rankings and can affect the accuracy of your information on other local citations.
In addition to fixing incorrect local citations, it’s also a good idea to establish better quality local citations building for your business. This can help improve your search engine rankings and increase the credibility of your business.
To achieve better quality citations building, consider creating listings on reputable websites and directories in your industry. Some examples include industry-specific directories, local business directories, and online review sites. Make sure to include all of the necessary information and ensure that it is accurate and consistent.
Locating and fixing incorrect local citations is an important part of maintaining a strong online presence and improving your search engine rankings. By following these steps, you can ensure that your local citations are accurate and effective in helping customers find and learn about your business.
If you are looking for a reliable local citations building service, check out Citations Check for the best results.