Local citations, also known as citations building, are mentions of your business name, address, and phone number (also known as NAP) on other websites, directories, and online platforms. Local citations building help your business to be found online and can improve your search engine rankings. That’s why it’s important to put effort into building local citations for your business. You can do this manually or through a local citation building service like Citations Check.
Google My Business is a free tool offered by Google that allows businesses to manage their online presence across Google, including in search results and Google Maps. Having a Google My Business profile is crucial for local businesses, as it allows customers to find your business and get important information such as your location, hours of operation, and contact details.
Make sure to claim your business on Google My Business and ensure that all of the information is accurate and up to date.
Inaccurate or missing information on your local citations can lead to confusion and frustration for customers and can also impact your search engine rankings. It’s important to double-check that all of the information on your local citations, including your business name, address, and phone number, is correct and consistent.
If you have moved locations or changed your business name, make sure to update all of your local citations accordingly. It’s also a good idea to use a consistent format for your business name and address across all of your local citations to ensure that search engines can accurately crawl and index your information.
There may be instances where your business is mentioned on a website or directory without you even realizing it. It’s important to regularly check for unclaimed citations of your business and claim them if necessary. Claiming your citations allows you to update the information and ensure that it is accurate and consistent.
Duplicate listings can be confusing for customers and can also negatively impact your search engine rankings. It’s important to check for and remove any duplicate listings of your business. You can use tools like Moz Local or Yext to help identify and remove duplicate listings.
With local citations building, it’s important to choose the correct business categories for your business. The categories you choose will help customers find your business when they are searching for a specific type of product or service. Choosing the wrong categories can lead to your business being listed in the wrong search results and can also negatively impact your search engine rankings.
Your business’s online presence and search engine rankings depend on local citations building, either manually or with a citation building service. Avoid these mistakes to ensure your local citations are accurate and help customers find and learn about your business. For best results, use Citation Check for effective local citations building. Learn more about our services now!