Case Study: Rebuilding Online Authority - A Bookkeeping Firm's Domain Rating Transformation

bookkeeping

Client: "Maxim Liberty Bookkeeping Services"

A bookkeeping service provider for businesses, with years of prior SEO efforts.

Challenge:

Maxim Liberty, had invested in SEO for several years, initially achieving a respectable Domain Rating (DR) of 20. However, a sudden and significant drop in their keyword rankings and organic traffic severely impacted their online visibility and lead generation. The client was uncertain about the cause and needed expert help from Citations Check to restore their website’s authority.

Initial Situation:

  • Domain Rating (DR): 20
  • Website Traffic: Dramatically decreased organic traffic.
  • SEO Knowledge: Experienced, but struggling with recent decline.
  • Marketing Strategy: Heavy reliance on organic traffic, now severely compromised.

Solution:

Citations Check implemented a comprehensive, three-month strategy focused on building authority and driving organic traffic.

result

Client Testimonial

“The website’s sudden drop felt like a complete setback after years of effort. Thankfully, CitationCheck’s expertise and transparent communication gave us hope. The results have been incredible, with our DR and traffic skyrocketing, and our business stronger than ever.” –
Maxim Liberty Bookkeeping Services.

Results

Domain Rating (DR) Recovery and Growth

From 20 to 57 in three months.

Organic Traffic Surge

A 200% increase in organic visitors.

Lead Generation Restoration

Maxim Liberty experienced a significant increase in qualified leads.

Enhanced Online Authority

The company regained its position as a trusted authority in the bookkeeping services industry.

Phase 1
Initial Audit and Strategic Planning

1) In-Depth Website Audit

We conducted an audit and uncovered key issues, including a surge in low-quality backlinks from past campaigns, outdated on-page optimization with content gaps, and technical SEO problems affecting crawlability.

2) Plan Proposal

We presented a detailed plan focusing on a comprehensive backlink audit with a disavow strategy and ethical link building, along with enhanced on-page optimization and targeted content creation to strengthen SEO performance.

3) Initial Backlink Cleanup

Initiated a backlink audit, identifying and disavowing harmful links.

Phase 2
On-Page Optimization and Content Revitalization

1) Comprehensive On-Page SEO

We optimized all website pages, focusing on relevant keywords, meta descriptions, title tags, and internal linking.

2) Competitor Analysis

A deep dive into competitor strategies allowed us to adapt and improve content and link building.

3) Content Revitalization

Existing content was updated, and new, high-quality content was created to address current industry trends and user search intent.

4) Begin Quality Link Building

Started a campaign of high-quality link building, focusing on authority sites.

Phase 3
Targeted Link Building and Performance Enhancement

1) Strategic Link Building

Continued focusing on building high-authority, relevant backlinks through guest posting, industry directories, and strategic outreach.

2) Performance Monitoring and Analysis

We closely tracked DR, organic traffic, keyword rankings, and user behavior.

3) Refinement and Optimization

Based on data analysis, we adjusted our strategies to maximize results.

4) Technical SEO improvements

Corrected critical website errors, enhancing performance and crawlability.

Conclusion

This case study demonstrates the power of a strategic SEO approach, particularly targeted link building, in boosting a website’s Domain Rating and driving organic traffic. By focusing on quality over quantity, we helped Maxim Liberty achieve remarkable results in a short period. Don’t miss the opportunity to dramatically improve your website’s Domain Rating and drive business growth with our Increase DR 50+ package

$5
STARTER
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